The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.

What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.

Don't underestimate the value of beginning a headline by naming the people you want to reach.

Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary qualities, such as self-interest, news, or curiosity.

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable.

Earning happiness means doing good and working, not speculating and being lazy. Laziness may look inviting, but only work gives you true satisfaction.

May our lifestyles be a testimony of the hope we have in Christ Jesus.

It seems as though the goal of my work has always been to dissolve myself completely into the sensations of the surroundings in order to then integrate this into a coherent painterly form.

I was the only swimmer in movies. Tarzan was long gone, and he couldn't have done them anyway; he could never have gotten into my bathing suit

I think it was in my second week that I auditioned for Battlestar. I was very "Oh gosh, I want to be in television, I want to be in something, but I don't know if I want to be in this."

You're coming to Buzzfeed's homepage not for yourself, but to find something to share with someone else.

Don't put your life on hold so that you can dwell on the unfairness of past hurts.

The public, hearing pop music, is, without knowing it, also soaking up jazz.

The elephant smoked too much.(explaining why the keys of his piano were so yellow)

From the explicit prohibition against the destruction of fruit trees, our sages deduced that it is all the more forbidden to destroy the fruits themselves.