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Donald A. Norman Quotes: In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.
         

In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.


Donald A. Norman
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Other quotes of Donald A. Norman


The hardest part of design ... is keeping features out.

The hardest part of design ... is keeping features out.



Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that



Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.



When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.



Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone



I believe that robots should only have faces if they truly need them

I believe that robots should only have faces if they truly need them



Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.



Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.

Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.



Knowing how people will use something is essential

Knowing how people will use something is essential



Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.





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The foundation upon which any society is built is called values.

The foundation upon which any society is built is called values.



I'm extremely compassionate, loving, all of those warm fuzzy things, but the outer shell doesn't project that all the time.

I'm extremely compassionate, loving, all of those warm fuzzy things, but the outer shell doesn't project that all the time.



In the past the man has been first; in the future the system must be first.

In the past the man has been first; in the future the system must be first.



I rest in the light of forgiveness.

I rest in the light of forgiveness.



Mother Teresa, the nun who in the last century dedicated her long life to helping the poor, is now a saint.

Mother Teresa, the nun who in the last century dedicated her long life to helping the poor, is now a saint.



One must always be ready to change sides with justice, that fugitive from the winning camp.

One must always be ready to change sides with justice, that fugitive from the winning camp.



As snap-backs became more popular, I started to search and expand my hat game.

As snap-backs became more popular, I started to search and expand my hat game.




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This page presents the quote "In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.". Author of this quote is Donald A. Norman. This quote is about real world, artificial, packages, neat, nice, real, university professors, university, professors,.