In the long term the most important question for a company is not what you are but what you are becoming.

A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance.

One doesn't have to be a Marxist to be awed by the scale and success of early-20th-cent ury efforts to transform strong-willed human beings into docile employees.

You can't use an old map to see a new land.

The goal is not to speculate on what might happen, but to imagine what you can make happen.

Out there in some garage is an entrepreneur who's forging a bullet with your company's name on it. You've got one option now - to shoot first. You've got to out innovate the innovators.

We owe our existence to innovation. Our species exists thanks to four billion years of genetic innovation.

There's a simple, but oft-neglected lesson here: to sustain success, you have to be willing to abandon things that are no longer successful.

We've reached the end of incrementalism. Only those companies that are capable of creating industry revolutions will prosper in the new economy.

Innovation is the fuel for growth. When a company runs out of innovation, it runs out of growth.

Management innovation is going to be the most enduring source of competitive advantage. There will be lots of rewards for firms in the vanguard.

The dead are my dark matter, filling up impalpably the empty spaces of the world.

When you sell a man a book you don’t sell him just 12 ounces of paper and ink and glue—you sell him a whole new life.

I strive never to forget the real world consequences of my decisions on individuals, businesses and government.

Nobody asks to be a hero, it just sometimes turns out that way.

A man's idee in a card game is war

We all look the same with our helmets on.

Don't know whether I said the right things but I tried to! I have got to get used to it but I have said this before, what appears in cold print isn't necessarily what you actually say.

Freedom is not letting your yesterday affect your today.

Suffering is dysfunctional, except as a bodily warning against danger. Psychologically and socially it's merely destructive.

Every man whose business it is to think knows that he must for part of the day create about himself a pool of silence.