Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

In the dark, words get lost.

You can shoo people away in real life, but not when they force their way in through the dream door.

Words are a means to an end. Those who chase after them inevitably fail to reach that end.

Depression is the inability to construct a future.

The problems of all of humanity can only be solved by all of humanity

There is no bravery in evil, no true courage in behavior that can only result in deep disappointment.

Hollywood's persistent hostility to religious values is not just peculiar, it is positively pathological.

Drink wine. This is life eternal. This is all that youth will give you. It is the season for wine, roses and drunken friends. Be happy for this moment. This moment is your life.

My energy flagged because of heavy cold but the guys took up the slack.

Life is singing also in the sand crunching under the slow and heavy steps of the guards, when we know how to listen to it.