Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.

Creativity is the crucial variable in the process of turning knowledge into value

Creativity, my students learn, is as natural a function of the mind as breathing or digestion are natural functions of the body.

You are able to create an environment so that the creative process can take place and that you can get people to perform at their highest levels.

Improvisation in the jazz sense - like the business sense - is not formless. It is built on a skill set. Jazz, for example, involves selecting a tune.

The challenge is to manage creative people so that the output is fruitful. The challenge is not to have an open environment and simply let them do whatever they want.

The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.

A pioneering and invaluable work about what it really takes to build innovation capability in society.

You are able to monitor and police your standards of quality once you have defined them.

If you are at Coca-Cola, the creative challenge is one of maintaining - rather than creating - a tremendous level of consumption for your products.

Tunes have notes and tempos and rules. If the tune is "All the Things You Are," you have to adhere to its structure and to the tradition behind that structure.

If the only prayer you say throughout your life is "Thank You, " then that will be enough.

When the days become darkThe nights become coldAnd all there is, is an empty soulBelieve you can escape your plightEven when relief is out of sightDon't you dare give up the fightDon't you dare

Meet me there, where the sea meets the sky...

The skies are painted with unnumber'd sparks, They are all fire and every one doth shine

Now, after so many years, I understand what the Coldness was and where it came from—this sense that everything is lost, and worthless, and meaningless.

I believe that education is all about being excited about something. Seeing passion and enthusiasm helps push an educational message.

I look at my kid, and one part of me wants to keep her as my little baby. But, y'know, the bottom line is she's 18!

A perfection of means, and confusion of aims, seems to be our main problem.

I don't really want to retire. I intend to go on working as long as I can because I still have a huge amount of energy.

The fun of being in the pop world is you can really play with people's perceptions of what the word pop means.