Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly.
Marshall McLuhan
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Other quotes of Marshall McLuhan
World War III is a guerrilla information war with no division between military and civilian participation.
There are no passengers on spaceship earth. We are all crew.
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Obsolescence never meant the end of anything, it's just the beginning.
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.
We look at the present through a rear view mirror. We march backwards into the future.
In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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