Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

You can make your life anything you want it to be.

I am willing to do whatever is necessary to succeed.

You cannot fail. You can only get results.

Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.

Lend your friend $20. If he doesn't pay you back then he's not your friend. Money well spent.

The world does not reward average people so I will be extraordinary.

If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want from myproduct, what would that be?

Knowledge without action, is like having no knowledge at all!

I will write with honesty and feeling.

Happiness is the best revenge

Grief doesn't have a face.

It's so often that I read for the bouncy, sunny girl men fall in love with who will solve all the romantic problems in the narrative. I don't choose to work that way.

A failure to understand something does not mean it is irrational. It may simply mean that it lies on the far side of our limited abilities to take things in and make complete sense of them.

I'm a slave to my dogs and go out with them almost every day. They are poorly behaved if they don't run. They really act up.

The Christian life is one of faith, where we find ourselves routinely overdriving our headlights but knowing it's okay because God is in control and has a purpose behind it.

It's fascinating how life works.

Clothes if they are not well cut, you can kill nobody. A building poorly built can kill people. It's a much more difficult work. I would not compare myself with that.

Well, marriage is a very important part of our culture and our society. If we want to have a hopeful and decent society, we ought to aim for the ideal.

There are too many people who imagine that there is something sophisticated about always believing the best of those who hate your country, and the worst of those who defend it.