Apple's Jony Ive describes his "fanatical" approach to design in new interview

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

Perhaps family itself, like beauty, is temporary, and no discredit need attach to impermanence.

When I have a mission, it gives me something to focus on.

Is but the threshold of eternity.

What if you threw a protest and no one showed up? The lack of angst and anger and emotion is a big positive.

Fashion shows used to be more crazy. Now they've become a bit too serious.

It's no secret that I love the Ultimate line.

I guess my life was in a pretty disorderly fashion, so I think the music came out that way a little bit.

Life is a helluva thing. You can see trouble coming and you can't do a damn thing to prevent it coming. You just got to sit and watch and wait.

Of what is real I say, Is it the old, the roseate parent or The bride come jingling, kissed and cupped, or else The spirit and all ensigns of the self?

The black man should seek to be, and he should be encouraged to be, the best possible black man and not the best possible imitation of a white man.