Advertising is a business within a business and the man who neglects it will soon find himself with a business without a business.

Sometimes you get everything you ever wanted, only it doesn't look like what you wanted anymore.

It is not all books that are as dull as their readers.

The guy had literally been through hell and back. Even when he wasn’t trying, he made the toilets explode. What would Percy be like if he wanted to act scary?

All Lightwoods look the same to me—

To write is a humiliation.

Eating meat is primitive, barbaric, and arrogant.

Dialogue is easy. It's what you've been doing almost every day, most of your life.

... people are always turning out to be tougher than I think they are.

When I try to use incantations at work i often find they have no effect and my coworkers just laugh at me.

To he who avenges a father, nothing is impossible