K.K. Cook Quotes

You can only do so many things great, and you should cast aside everything else.

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Certainly some things that are very good can sometimes be used in a bad way.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

America is always stronger when we do things together.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Apple is this great American company that could have only happened here.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.

The government should always be the one defending civil liberties.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.

I don't think Apple has to own a content business.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

Security isn't just a feature, it's a base, it's a fundamental, right.

That brings us to iPad. We think the iPad is the poster-child of the post-PC world.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

I think two people with strong points of view can appreciate each other even more.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

I don't really think anything Microsoft does puts pressure on Apple.

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

Android dominates the mobile malware market.

The future of television is what our competitors have been doing for years.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

I dont consider the bloody ROI.

We pave the sunlit path toward justice together, brick by brick. This is my brick.

I've always hated litigation, and I continue to hate it.

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.

Televisions are devices with screens that things appear on.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

Siri has proven to us that people want to relate to the phone in a different way.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

Apple doesn't do hobbies as a general rule.

The iPad is the clearest expression of our vision of the future of personal computing.

And even when success comes, as I am sure it will, bear in mind that there are more quiet and enviable joys than to be among the most sought after women at a ball...

Plus, if you think carefully, when you fall in love with someone not for her lookay, don't you think it's purer? It would last longer as physical aged but personality grows

I'm your friend, and friends don't let friends die.

Whether your pleasing or pissing everybody off, your doing something wrong.

I’m not interested in competing with anyone. I hope we all make it.