Tim Cook Quotes

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

You want to be the pebble in the pond that creates the ripples for change.

Let your joy be in your journey, not in some distant goal.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

You are more powerful than you think.

I am driven by great work and seeing people do incredible things and having a part in that.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

In the long arc of time, you are only relevant if customers love you.

Excellence has become a habit.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

Anything can change, because the smartphone revolution is still in the early stages.

You can't have a back door that's only for the good guys.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Apple Pay is forever changing the way we pay for things.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

A great product isn't just a collection of features. It's how it all works together.

To whom much is given, much is expected. I do believe this. It's embedded in me.

If you want me to do things only for ROI reasons, you should get out of this stock.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

What makes Siri cool is she has a personality.

Today, we are pleased to announce the biggest advancement in iPhone.

People are running huge enterprises off of hacking and stealing data.

The sidelines are not where you want to live your life. The world needs you in the arena!

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

Apple Watch is the most personal device we've ever created.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

I love museums. But I don't want to live in one.

I just want to build great products.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

Nobody wants to buy sour milk.

It is possible to be aware of God at all times.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

Never try to fix other people. God does not need to do a bank shot off your lips.

We make the best phone, we don't make the most phones.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.