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David McRaney, You Are Not So Smart: Why You Have Too Many Friends On Facebook, Why Your Memory Is Mostly Fiction, And 46 Other Ways You're Deluding Yourself Quotes

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David McRaney, You Are Not So Smart: Why You Have Too Many Friends On Facebook, Why Your Memory Is Mostly Fiction, And 46 Other Ways You're Deluding Yourself Quotes: "We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it."

We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.