Chris Murray, The Extremely Successful Salesman's Club Quotes

I will look the part. I will act the part. I will deliver that which I have promised to deliver.

I will design myself a reputation, in which prospects can place their trust, and customers return to and recommend.

I will design my reputation and my resolve shall be absolute. I shall not give in when I know I can help.

It saddens me to note that there will always be con artists and charlatans in the world. Men who aim to fool the public by clothing themselves in the robes of experts.

Listening is a discipline. It’s all about being present at that moment in time.

I want you to start realising how far away you are from being able to listen professionally.

You listen like an amateur and fool yourself into believing it is enough when it is not.

Sceptics are persuaded by a good reputation, for it is an unspoken statement of proof.

Reputation is the panacea for those who lack confidence in their own decisions.

How we feel about those we give our business to is of vital importance.

Who would be willing to put up with less than the desired result, if they could afford to have it done properly?

The confidence felt, when dealing with genuine reputation, often outweighs the simplicity of price.

In the past, I have bargained myself away, believing that price was more important than cost, quality, reliability, or reputation. In the past, I was clearly wrong.

I need a first-class reputation

In this world there are those who enjoy giving people balloons and there are those who take great pleasure in popping them. And I wish to be remembered as being firmly in the first party.

Most men have professions, yet few act like professionals.

Sometimes, if you get too close to a subject you can miss what’s most important.

If your doctor told you that you needed immediate surgery could you perform it yourself?

We must design how we wish to be perceived, and then we must work even harder to continuously recreate and re-evaluate that perception.

From today onward, you will learn how to become evangelical about the many ways you help people.

You should feel so driven to help the world that it would weigh you down if a single person received anything but the best.

To my shame, I had never thought to ask anything of the future, and yet woke each and every day embittered because it was never what I needed it to be.

I see what I have to become and I recognise the time it will take.

And by making that plan you have differentiated yourself from more than ninety percent of the population. You are one of the few, who has a clear direction, a decisive plan of action.

As soon as I can find the courage to put my plans to action, I will turn from being a “maybe man” into someone whose future success lies completely in his own hands.

Falling has become far more terrifying to me than rising.

Could trying your hardest, but never being quite good enough ever be acceptable to anyone? Is that what your dreams are made of?

I’ll record what I’ve learnt on the subject of what I sell. What it actually is means little to anyone other than me, but what it does and how it helps, means everything to those who require it.

How do I go about cataloguing my dreams?

Moving continuously forward doesn’t necessarily get us to where we want to be, just somewhere other than where we started.

It’s your own personal statement of who you want to become, based on how you wish to be remembered.

You know, I have never met a young man who recognises the true value in this exercise, and yet I have met hundreds of old men who wished someone had shared it with them in their youth.

No one ever reached the top of a mountain by digging underneath it.

Can a farmer plants his seeds and then demand the crops to grow before harvest?

If you put in the effort and focus towards a goal, you will get there quicker than most.

You cannot become something new without putting in the appropriate effort, can you? Just as a seed cannot grow into an ear of corn without the appropriate time, sunlight, water, and care.

I have set my mind to make sure I am prepared to accept success, whatever the trials ahead, whatever the work required.

So open questions to understand. Closed questions to confirm and gain commitment.

So you can speak, can you? Well, that’s going to stand you out from the rest of the crowd, isn’t it? No. Sorry, my boy. The ability to speak does not a salesman make

No, I’m afraid your overconfidence, as with most young men who dream of becoming successful, can quite quickly become the Achilles’ heel of your continued mediocrity

Did you sell to them or did you simply facilitate their buying from you, hmm? Very different scenarios, my boy, very different indeed.

You can’t know what you don’t know

Customers do not want a lecture from you and they certainly don’t want some juvenile in a bad suit forcing his wares upon them

Now you learn about the greatest tool available to any salesman. I’m going to give you an introduction into something that will help customers recognise the value of your offer all by themselves.

For some reason salesmen spend most of their time asking questions they already know the answers to. They rarely ask to discover anything new.

I am aware that it can be easily missed, but once you have the ability to uncover and clarify real needs – the things that really matter - you can discuss in detail how you meet each and every one

That’s what marks out the successful from the nearly-rans. Focusing on what makes people itch rather than continuously presenting an entire catalogue of scratches.

It’s not how I view being a salesman. It’s how I live being a salesman.

Few ever found enlightenment in haste, and nobody will ever discover it in gibberish

Success does not judge one man for being worthy above another. Success doesn’t choose you because of your family name or existing wealth.