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Eric Ries Quotes: We must learn what customers really want, not what they say they want or what we think they should want.
         

We must learn what customers really want, not what they say they want or what we think they should want.


Eric Ries
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Other quotes of Eric Ries


Don’t be in a rush to get big. Be in a rush to have a great product.

Don’t be in a rush to get big. Be in a rush to have a great product.



The only way to win is to learn faster than anyone else.

The only way to win is to learn faster than anyone else.



The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.



Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.



A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.



Lean thinking defines value as providing benefit to the customer; anything else is waste.

Lean thinking defines value as providing benefit to the customer; anything else is waste.



If we do not know who the customer is, we do not know what quality is.

If we do not know who the customer is, we do not know what quality is.



Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.



Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.



As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.





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Man moves in a world that is nothing more or less than his consciousness objectified.–Neville Goddard

Man moves in a world that is nothing more or less than his consciousness objectified.–Neville Goddard



Mistakes are a fact of life: It is the response to the error that counts.

Mistakes are a fact of life: It is the response to the error that counts.



Dogs are a gift to mankind. They are happy and joyful and loyal by nature. They are pure, positive energy and teach by example. That is all that's required of them.

Dogs are a gift to mankind. They are happy and joyful and loyal by nature. They are pure, positive energy and teach by example. That is all that's required of them.



The only thing Abner Doubleday ever started was the Civil War.

The only thing Abner Doubleday ever started was the Civil War.



Jesus was and is the enemy of dead religion.

Jesus was and is the enemy of dead religion.



If you cannot live alone, you were born a slave.

If you cannot live alone, you were born a slave.



If it wasn't for golf, I'd probably be a caddie today.

If it wasn't for golf, I'd probably be a caddie today.



I do look at songwriting as a lot of work. I don't overintellectualize music as a special medium that only some people deserve to do. I think it's something you do if you put the work in.

I do look at songwriting as a lot of work. I don't overintellectualize music as a special medium that only some people deserve to do. I think it's something you do if you put the work in.



You are never too young to lead.

You are never too young to lead.




Quote Description


This page presents the quote "We must learn what customers really want, not what they say they want or what we think they should want.". Author of this quote is Eric Ries. This quote is about customers, inspiring, want, thinking,.