We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?

When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must first perceive that control is possible.

We have the ability to create choice by altering our interpretations of the world.

In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things to practice in a world of so much choice.

Choice is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.

Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.

The key to getting the most from choice is to be choosy about choosing.

The typical American reports making about 70 [choices] in a typical day.

I pick what are my priorities and I limit those priorities to less than five in my life and really in those particular areas put in the energy to try to make good choices.

Choosing is a creative process, one through which we construct our environment, our lives, ourselves.

The expansion of choice has become an explosion of choice.

The roots of the strongest tree grow deep.

Write in such a way as that you can be readily understood by both the young and the old, by men as well as women, even by children.

I wanted to be a child actor so bad that every day I'd beg my parents if I could audition, but my mom said, 'Not until you can drive yourself to auditions.'

Labor is the fruit of civilization, not the basis of it.

We live with the things that we do to ourselves and others in doing what we've done to ourselves.

So many people don't know that God loves them. They feel, 'Why would God love me? Why would He be interested in me?

Duke Ellington was famous for hs very original harmonic patterns.

I would bend the knee before the poorest scavenger, the poorest untouchable in India for having participated in crushing him for centuries; I would even take the dust off his feet.

I don't really worry about whether things fit into a genre or not, it's whether I like it and whether the two things sit well together, that's my main criteria when I write.

We should not forget either about the interests of the regular consumers who need the prices in supermarkets to be a little bit lower.