Viral videos arent just about being funny. Theyre about identity creation.

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.

Smaller stuff tends to get shared more frequently.

National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.

Notional is a production company with the DNA of an Internet company that makes content for everything.

Viral videos aren't just about being funny. They're about identity creation.

A Winterian wielding an Autumnian weapon, using Cordellan allegiance to bring Spring crumbling down.

My life's misery and tragedy is my wealth and splendor.

This is how deeply rooted stories are, folks. We crave them before we can walk, and we start telling them before we can talk.

To be a runner is to learn continual life lessons.

If you don't take risks in life, you'll never see anything new.

What is meant by its nature for the highest and the best, spreads among the lowly people.

Staying in with you is better than sticking things up my nose.

The sole missing link is the recognition that the acquisition of capital ownership by the millions is an indispensable goal. That is the turning point - our recognition of the proper goal.

Writing ... is practically the only activity a person can do that is not competitive.

Without elegance of the heart, there is no elegance.