It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.

One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

Prestige and premium will also play an important role in the future. But some people define these values differently today.

Premium will increasingly be defined in terms of sustainability and environmental compatibility

Size alone is not a key to success, as we have seen recently.

We will continue to offer the most dynamic vehicles in the future. However, we have also made it our mission to be sustainable as a company.

Naturally, we will continue to offer very powerful vehicles in the future. Nevertheless, no other manufacturer has reduced the CO2 emissions of its fleet as substantially as the BMW Group.

To make people feel special you don't have to pay money but rather pay attention.

You have to do the things you are most afraid of, otherwise you are just half a human being.

If any of the socialist chiefs had tried to earn his living by selling hot dogs, he would have learned something about the sovereignty of the consumers.

I believe all photographers want to be remembered for their images. They reflect a piece of their soul.

Nobody believes it, but I slept on a futon till I was 13.

When you have something truthful to say, it will design itself.

Would I lay down my life to save my brother? No, but I would to save two brothers or eight cousins.

So I wasn't lying, exactly. I was just choosing among truths.

Upon awakening, let the words Thank You flow from your lips, for this will remind you to begin your day with gratitude and compassion.