Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.

Remember that the reader's attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.

What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.

Don't underestimate the value of beginning a headline by naming the people you want to reach.

Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary qualities, such as self-interest, news, or curiosity.

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable.

I raised my three teens with love, perseverance, tenacity, sweat, tears, prayers, lighting candles, and the list could go on.

Good fighting with you, Seaweed Brain."Ditto.

My experiences have taught me a lot and I'm happy with my learnings, if not with what I went through to learn.

To realize peace on the Korean peninsula, and to develop exchange, cooperation between both Koreas, they are the, you know, immediate target of our government.

By all men bond to Nothing, Being slaves without a lord, By one blind idiot world obeyed, Too blind to be abhorred.

Even with painting, even abstract paintings, you need the incoming of, light on the canvas.

The purse of the patient often protracts his case.

Apology is both transactional, in that it restores what has been broken to what it was before, and transformational, in that it creates opportunities that didn't exist before.

Once I started getting mainstream people to my shows, I realized we were taking too many solos, and they were too long. I started gauging when people were going on their iPhones.

Each of us inevitable; Each of us limitless-each of us with his or her right upon the earth.