At the beginning of each lecture I say, 'Here's a set of events unexplainable by common sense, and I promise you'll be able to solve this mystery at the end of class.'

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win the day.

The joy is not in experiencing a scarce commodity but in possessing it.

There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.

By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.

Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

Wherever you go, love goes also. - Sarah Rajkotwala

I assure you that I sleep anywhere, and always like a dormouse.

Not being happy really is my fear.

Cities have distinct personalities. It's a matter of knowing it.

I have wanted everything as a writer and a woman, but most of all a world changed utterly by my revelations.

The smallest hair throws its shadow. [Ger., Das kleinste Harr wirft seinen Schatten.]

It is better to dream big and get half of it, then dream small and get all of it.

It is setting a high value upon our opinions to roast men and women alive on account of them.

I think many people have an illusion of success based on entering in at a level that's higher than their experiences.

Ain't nobody making music to not be heard and the easiest way to be heard is to be on the radio, but you should never compromise who you are, your values or your morals.