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How you think about your customers influences how you respond to them.
He who gives back at first repulse and without striking the second blow, despairs success, has never been, is not, and never will be, a hero in love, war or business. - Frederick Tudor
I’m telling you that responsibly applying time strategy and proactively leveraging your calendar is the dumb ol’ secret to seeing your dreams come true.
Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.
Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.
Nearly all rich an powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich and powerful.
For some, I realize, business is the all-out pursuit of profits, period, full stop, but for us business was no more about making money than being human is about making blood.
Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.
We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.
Being authentic, and being perceived as such by your audience, relies on your ability to ensure that every decision you make when it comes to your business is rooted in being true to yourself.
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—to make your audience see the familiarity behind the surprise.
Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.
Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.