Shoshana Zuboff Quotes

Awareness requires a rupture with the world we take for granted; then old categories of experience are called into question and revised.

Technology makes the world a new place.

Life is good when you live from your roots. Your values are a critical source of energy, enthusiasm, and direction. Work is meaningful and fun when it's an expression of your true core.

As information technology restructures the work situation, it abstracts thought from action.

The civilizing process has increased the distance between behavior and the impulse life of the animal body.

Activities that seem to represent choices are often inert reproductions of accepted practice.

Skilled workers historically have been ambivalent toward automation, knowing that the bodies it would augment or replace were theoccasion for both their pain and their power.

Learning has replaced control as the fundamental role of management.

Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet.

Computerization brings about an essential change in the way the worker can know the world and, with it, a crisis of confidence inthe possibility of certain knowledge.

...ordinary experience has to be made extraordinary in order to become accessible to reflection.