Seth Godin Quotes

Make enough mole hills, and eventually you will build a mountain.

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.

If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.

There's a big difference between not settling and not starting.

If not enough people doubt you, you're not making a difference.

Marketing is no longer about the stuff that you male, but about the stories you tell.

Be bold, make mistakes, learn a lesson, and fix what doesn't work.

Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.

A book is a souvenir of an idea.

Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.

Tell your lizard (brain) to shut up.

Set up a life you don't need to escape from.

Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.

Saying no to loud people gives you the resources to say yes to important opportunities.

Products that are remarkable get talked about.

Change almost never fails because it's too early. It almost always fails because it's too late.

People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.

Figure out the people part and the technology gets a whole lot simpler.

The cost of being wrong is less than the cost of doing nothing.

The best way to be missed when you're gone is to stand for something when you're here.

You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.

Dreamers don't have special genes. They find circumstances that amplify their dreams.

You can't have good ideas unless you're willing to generate a lot of bad ones.

Tribes makes our lives better, and leading a tribe is the best life of all.

Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.

There's no shortage of remarkable ideas, what's missing is the will to execute them.

Art changes posture and posture changes innocent bystanders.

More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.

A brand that stands for what all brands stand for stands for nothing much.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Most people are searching for a path to success that is both easy and certain. Most paths are neither.

Making promises and keeping them is a great way to build a brand.

Don't waste time looking for a better pencil: learn to write better.

One key to moving forward is knowing what to leave behind.

Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.

Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.

No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.

Quit or be exceptional. Average is for losers.

If it's worth listening to, it's worth questioning until you understand it.

Art is a personal act of courage, something one human does that creates change in another.

Following instructions is overrated.

Not adding value is the same as taking it away.

The definition of a revolution: it destroys the perfect and enables the impossible.

The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!

If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.

How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.