Rasheed Ogunlaru, Soul Trader: Putting The Heart Back Into Your Business Quotes

Strive to enrich all lives, hearts and minds not just your own pockets

It is one thing doing what you love for a living. It is another thing doing what you love with love

All selling should spring from service

To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?

Until you understand your customers - deeply and genuinely - you cannot hope to serve them

Customer conversion is dependent on the right customer conversation

Tomorrow's leaders will not lead dictating from the front, nor pushing from the back. They will lead from the centre - from the heart

Unlike sport in business the win-win is the best possible score

Business should never be merely transactional -it should be transformational

Sooner or later you'll hear what your heart has always been telling you:stop trying to be who you think you should be - become who you are.

Until you are clear nothing will be. The moment you are clear everything will be.

Until you understand your customers - deeply and genuinely - you cannot truly serve them