Nathan Shedroff Quotes

There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture  -  especially the innovation culture  -  of a company.

All design is the process of making experiences.

Information design addresses the organization and presentation of data: its transformation into valuable, meaningful information.

You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid of data and analysis. We have to use that lens.

Relationships happen in experiences.

Strategy is worthless unless you can act on it.

Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.

User experience is important to strategy.