Naoto Fukasawa Quotes

Min­i­mal­ism is about cre­at­ing com­plete har­mony and not about making simple.

People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly.

Design needs to be plugged into human behavior. Design dissolves in behavior.

Great design is a multi-layered relationship between human life and its environment.

The best designs are those that dissolve into behavior.

We designers have been working to stimulate people's souls and minds.

I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.