Michael E. Porter, HBR's 10 Must Reads On Strategy Quotes

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Understanding industry structure is also essential to effective strategic positioning P. 26

Michael E. Porter, HBR's 10 Must Reads on Strategy

If the forces are intense, (..) almost no company earns attractive returns on investment.If the forces are benign, (..) many companies are profitable. P. 25

Michael E. Porter, HBR's 10 Must Reads on Strategy

In essence, the job of the strategist is to understand and cope with competition. P. 25

Michael E. Porter, HBR's 10 Must Reads on Strategy

Competitive forces = the underlying drivers of profitability P.25

Michael E. Porter, HBR's 10 Must Reads on Strategy