Max McKeown, The Strategy Book Quotes

Strategy and culture should have breakfast together.

The real heart of strategy is the strategist.

Following the rules of your industry will only get you so far.

A great strategy meeting is a meeting of minds.

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

Strategy is about shaping the future.

Corporate strategy is usually only useful if you get people engaged with helping you to make it work.

Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.

Brilliant strategy is the best route to desirable ends with available means.

We need to move from comparative advantage to perpetual advantage...

Strategy is not really a solo sport – even if you’re the CEO.