John Medina, Brain Rules: 12 Principles For Surviving And Thriving At Work, Home, And School Quotes

Public speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation.

If you are trying to get information across to someone, your ability to create a compelling introduction may be the most important single factor in the later success of your mission.

The more personal an example, the more richly it becomes encoded and the more readily it is remembered.

The more handles one creates at the moment of learning, the more likely the information is to be assessed at a later date. The handles we can add revolve around content, timing, and environment.

WE DO NOT SEE with our eyes. We see with our brains.

The brain pays more attention to the gist than to the peripheral details of an emotionally charged experience...present information in a logically organized, hierarchical structure.

The brain cannot multitask...The brain naturally focuses on concepts sequentially, one at a time...This attentional ability is, to put it bluntly, not capable of multitasking.