John Hegarty, Hegarty On Advertising Quotes
You're only as good as your next idea. And if you can't agree on that, then it's time to walk.
The first lesson of branding: memorability. It's very difficult buying something you can't remember.
Better to be known for something than be forgotten for nothing.
Do interesting things and interesting things will happen to you.
The function of advertising is simply to promote and sustain competitive advantage for brands.
