Jim Mullen Quotes

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.

Titanic got 14 nominations one per lifeboat.

When you look at a strong brand, you see a promise.

Sometimes you get more creativity when you're in a box than when you can do anything. In really difficult situations, sometimes, you get the most interesting thinking.