Jef I. Richards Quotes
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
