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Gregory C. Carlson, Sold On Language: How Advertisers Talk To You And What This Says About You Quotes

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Gregory C. Carlson, Sold On Language: How Advertisers Talk To You And What This Says About You Quotes: "As the unexpected becomes ordinary, the spotlight shifts once again to land where your brain thinks it will get more informational bang for the attentional buck."

As the unexpected becomes ordinary, the spotlight shifts once again to land where your brain thinks it will get more informational bang for the attentional buck.



Gregory C. Carlson, Sold On Language: How Advertisers Talk To You And What This Says About You Quotes: "To knock today's prestige dialects off their pedestals, it helps to realize that they are really foul perversions of yesterday's prestige dialects."

To knock today's prestige dialects off their pedestals, it helps to realize that they are really foul perversions of yesterday's prestige dialects.




Gregory C. Carlson, Sold On Language: How Advertisers Talk To You And What This Says About You Quotes: "The thing about language is that once you start getting analytical about it, you can't stop."

The thing about language is that once you start getting analytical about it, you can't stop.



Gregory C. Carlson, Sold On Language: How Advertisers Talk To You And What This Says About You Quotes: "Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions got interpreted."

Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions got interpreted.




Gregory C. Carlson, Sold On Language: How Advertisers Talk To You And What This Says About You Quotes: "Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you spend the resources in your head."

Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you spend the resources in your head.