David Meerman Scott Quotes

On the web, you are what you publish.

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Think like a publisher, not a marketer.

Creating great content that educates and informs is always the best marketing strategy.

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

Social Media are tools, Real Time is a mindset.

Marketing is not about your agency winning awards. It's about your organization winning business.

The urgent can drown out the important.

Don't start by talking about your products and services instead think about the people you are trying to reach

What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

Nobody cares about your products (except you)

Focus on your buyers and your buyers problems

You sell more when you stop selling.

The time is now. Now we can market in real time. Now we can market instantly.

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

The difference is conflict, an important yet overlooked aspect of all good communications.