David Hieatt, Do Purpose: Why Brands With A Purpose Do Better And Matter More Quotes
If you run a business, 80% of your business probably comes from 20% of your customers. If you are a creative person, 80% of your awards/recognition/income will come from 20% of your output.
Treat distractions as the enemy. The internet is brilliant but it is one very efficient way of wasting your time.
Build a company you would never sell.
Rule No. 1. Make a great product. Rule No. 2. Don't forget rule No.1.
Don't rely on good principles to sell an inferior product.
The best business models become role models for others.
WRITE YOUR BUSINESS PLAN ON A DOORMAT
Call your heroes. They have telephones too.
Hot passion is a bit like infatuation – it burns brightly, but fades quickly.
99% of businesses fail for one reason. They never start.
Self-imposed insanely impossible deadlines often help.
The real badge of honour at work is not to work longer than anyone else, but to work smarter than anyone else.
Life is complicated. Sport is simple.
Small budgets require brave ideas.
Teams gather around change.
teams build a business. Culture builds the team.
Average dies quicker than ever before. Digital doesn't mess around. It's binary.
Reputation takes decades to make. And can be lost in one tweet. Think about that before you press the send button.
The only thing that matters is everything.
It's a labour of love. And you are both the labour and the love.
The job of the brand is to make that nameand that logo stand for something. To live its founding principles each day. To stay true.
Failure to commit is as bad as failure to start.
Tomorrow your reputation has to be made again.
Do one thing well. It's enough.
Sleep is the multiplier of energy.
