Direct Response Quotes

Direct Response Quote of the day

I have often had occasion to notice how, where a direct question would fail to elicit a response, a false assumption brings instant information in the form of a contradiction.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

Some websites are completely optimized for simple conversion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.

Some websites are completely optimized for simple conver- sion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.