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Avoid litigations. They are expensive and consume loads of time but if you have got a good case and a better chance of winning; then fight it out.
Actually, we did a fun April Fools' thing with Google a couple of years ago, which we called Virgle. And we looked for volunteers to go on a one-way trip to Mars.
I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."
We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.
I had no plans to be an entrepreneur. I just wanted to be a journalist and write for a magazine. At 15, I just decided to leave school and launch a national student magazine.
One of the best bits of advice I can give is, early on, when you're building a new business, try to find somebody to run it on a day-to-day basis to free yourself up to look at the bigger picture.
I've been lucky to have survived balloon trips, boating trips, you know, a lot of rather foolish things in my life, so I was definitely born under a lucky star.
I like to set myself a new adventure challenge at least once or twice a year because I love that side of my life. I love getting fit and training for it.
If you go back into military history, the person who's leading the troops ought to be in with the troops and not just standing on the backline sending them into battle.
I don't buy a lot of things. I like to create things. I've been lucky enough to be able to build my beautiful island in the Caribbean. I certainly haven't regretted that.
A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be?
Overcoming fear is the first step to success for entrepreneurs. The winners all exemplify that, and the hard work and commitment they have shown underlines what is needed to set up a business.
We're one of the only animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals.
Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
We have teams of people working on electric cars. So you never know - you may find Virgin competing with the Tesla in the car business as we do in the space business.
When I was four, my mother insisted I get out of the car and find my own way home. Although I got lost, I did find my way home. It taught me the value of independence at an early age.
When exploring London, you will come across lots of excitement by chance, so try to take everything in rather than just rushing around to all of the major tourist haunts.
Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are.
I love Africa, and Ulusaba, our home in South Africa, is pretty special. It's on a rocky hill overlooking the bush, and from your room, you can see lions stalking zebras by the waterhole.