Ray Kroc Quotes

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

There's a lot more future in hamburgers than in baseball.

In my experience, good executives don't make mistakes.

There are things money can't buy and hard work can't win. One of them is happiness.

The french fry is my canvas.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

The first dollar is the most you will get if you don't love what you are doing.

I put the hamburger on the assembly line.

I believe in God, family, and McDonald's. And in the office, that order is reversed.

If you have time to lean, you have time to clean.

We have an obligation to give something back to the community that gives so much to us.

I don't believe in saturation. We're thinking and talking worldwide.

I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.

I suffer with you. I've never seen such stupid ballplaying in all my life!

I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.