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In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time.
One might as well try to ride two horses moving in different directions, as to try to maintain in equal force two opposing or contradictory sets of desires.
Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.
It is your work to clear away the mass of encumbering material of thoughts, so that you may bring into plain view the precious thing at the center of the mass.
People blame their environment, their education, their opportunities, their luck, for their condition. They are wrong. There is one person to blame — and only one — THEMSELVES.
It is only when you despair of all ordinary means, it is only when you convince it that it must help you or you perish, that the seed of life in you bestirs itself to provide a new resource.
I can only approach it as a woman. Masculinity has been depicted in very black-and-white terms. There never seems to be a wide range of emotional definitions of men.
Vanity is a strong temptation to lying; it makes people magnify their merit, over flourish their family, and tell strange stories of their interest and acquaintance.
The end of pleasure is to support the offices of life, to relieve the fatigues of business, to reward a regular action, and to encourage the continuance.
Your real self - the I am I - is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.
Flattery is an ensnaring quality, and leaves a very dangerous impression. It swells a man's imagination, entertains his vanity, and drives him to a doting upon his own person.
The artist is a man who finds that the form or shape of things externally corresponds, in some strange way, to the movements of his mental and emotional life.
Effective as perspective is... it becomes a deadening influence on an artist's natural way of seeing things once it is accepted as a system - as a mechanical formula.
To believe a business impossible is the way to make it so. How many feasible projects have miscarried through despondency, and been strangled in their birth by a cowardly imagination.