David Ogilvy Quotes
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
The only marketers who know what the hell they're doing are those who have worked in sales
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.
Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
